Data in Event Management:
What is it?
Using Data to uncover behavioral trends
Using Data to improve your Event Marketing
What to expect:
Take a look at how data can be centrally integrated to uncover behavior trends, drive marketing performance and ultimately measure your marketing performance through data-driven analytics.
About the Author
Damon was the Chief Marketing Officer of GEVME, and led the company’s thrust in formulating the best practices in event management for client adoption. Being a Google Analytics certified practitioner, Damon strongly advocates the data-driven approach to decision-making.
Chief Marketing Officer, GEVME
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Event Data Management
Using a data driven approach for decision-making in events.
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